Making sense of IT discoveries
I have been reading the IT space and amazed at how a lot of folks survive by a very simple strategy that is deceptive and hollow - but successful!!
1. You first create a mountain out a mole hill by creating some new terminology in the industry or worse by exaggerating the implications of some age old stuff.
2.Then you make yourself to be the worlds formost and some times the only expert available on the topic. This is usually accompanied with large scale fanfare and glamour.
I shudder what these folks would have done without the help of the Internet in the large scale dissemination of FUD(Fear Uncertainity Doubt).
3. Finally, if you are successful in establishing state of disturbed equilibrium then you proceed to present what is called 'a simple approach' to this highly complicated area. Basically you remove all hype you created in the first place and then comfort the poor disturbed folks (IT Managers) with the reassurnace that
a) Either the issue can be resolved by some amount of change in mindset and planning which actually means that his IT Infrastructure does not really change.
OR
b) He has to plen for to literally throw out all the IT Infrastructure that has just matured into a Managed Environment last year.
Service Oriented Architecture, Web Services, Business Process Orchestration... the list goes on.

